Traditional publishing used to be the gold standard, but now for many authors the benefits of self-publishing outweigh those of traditional publishing—by a lot. With self-publishing, authors maintain control over the book and its outcomes, earn far higher revenue, and determine the fate of the work, their reputation, and the volume of sales. Treating your book like a business with you in the driver’s seat is an attractive option, making self-publishing the best solution for today’s author.