Social Media Management for Small Business

camera coffee notebook for One Lit Place at

Photo credit: Melinda Pack

As a small business owner, you know how vital it is for your business to have a vigorous online presence. Connecting with your audience shows you care about them, you’re an active player and innovator in your field, and you’re energetic about what you do and the goods or services you provide.

That personal contact with audiences is also key for fostering relationships, which translates into sales, speaking engagements, and further opportunities to promote your business.

You also know that managing your brand across the various social media takes a tremendous amount of time– time you need to spend working on your business.

We are aware of the intrinsic irony in this, and because this is one area of your work you can outsource, we recommend you get our Associate Social Media Manager on board to help.

Our Social Media Manager will collaborate with you on your company’s brand and develop and carry out a personalized plan focused on engagement and growth.

Strategy Development:

  • Initial free consultation to determine your brand, overall goals, and areas of focus
  • Create social media accounts and pages (if necessary)
  • Develop a personalized checklist for social media upkeep & growth
  • Provide navigation instructions to allow you to take over the accounts at any time or provide additional engagement (upon request) 

Content Optimization:

  • Create, source, and schedule consistent content for all desired social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.)
  • Manage and post provided online blog content

Community Management and Growth:

  • Monitor all social media and manage online communications, ensuring a fast average response time
  • Integrate specific strategies to promote the growth of your audience and reach
  • Create targeted calls-to-action to encourage audience engagement


Associated Services:

Website Development, Design & Renovation 

Website Content Writing (website pages & blogs)

* Please be in contact with details of your current needs to help us determine which services are right for you and how we can get started in reaching your goals.


Contact Us

Pascale Potvin Assistant for One Lit Place at onelitplace.comPascale Potvin, Associate Website Designer & Social Media Manager

Pascale has provided design and/or social media management for One Lit Place, MagneTree Books,  Money-Ready, and other private clients. She received her BAH in 2018 from Queen’s University. She has fiction featured in New Reader Magazine and The Writing Disorder, plus a film in distribution by the Canadian Filmmakers Distribution Centre.