The Blogshop: A Self-Guided Course for Small Business Owners & Writers

Hello, Entrepreneurs and Writers!

Here’s the thing: you know you should blog, of course. You may even know exactly how and why blogs measurably bring about far greater visibility and sales for your business. 

But when you’re swamped, don’t like writing, or simply can’t or don’t make room for blogging amongst everything you have to do, you’re losing out to your competitors who do blog and missing a valuable opportunity to connect with people who would otherwise love to hear your thoughts on issues pertinent to your field.

(And if you’re advertising instead? Ads are helpful, but when new visitors come to your site and see it hasn’t been updated with new content in a while, they will think you’re not invested, asleep at the wheel, or simply missing out on developing a relationship with you- a relationship that is often what distinguishes you from other businesses and brings about sales.)

You could outsource your blogs or rely on social media, but your website is your online home, where you welcome your clients and customers. It needs to showcase your ideas database, so people can get help, know you care, and get a sense of who you are.

• Blogging is a free and empowering way to connect with people (and it has all manner of other positive benefits on your business’ bottom line as well!)

Stick with me, and we’ll jumpstart your blogging, so you do it regularly, with minimal effort, and grow your business.

In 6 short lessons, with videos, prompts, and exercises, delivered to you by email, you will learn:

• Why blogging is vital for increasing your site’s visibility
• The ways in which regular blogging establishes trust and a personal connection to your business and books with your existing and new audiences
• How to shift your mindset to embrace blogging as part of your daily business operation
• Prompts and infrastructures for always having topics and blog types
• Proven strategies for generating incredible new material
• Revision methods and copyediting practices
• Proofreading and how to get the support you need

You can get a professional writer to write your blogs for you (which can be $$) OR you can take this course and emerge a stronger more purposeful blog writer– and with enough material to get you up to a year’s worth of blogs!

Get informed, learn to enjoy serving and engaging with your clients and customers, and gain valuable writing skills and acumen in this short self-guided course.

Jumpstart your Blogging and Boost Your Business with The Blogshop at One Lit Place!

Course Overview

Through videos, lecture, exercises and prompts, you will go through the how and why, ways to approach blogging with verve, and get to work writing.

1. Lesson 1: How blogging boosts your visibility and overall business reputation
2. Lesson 2: Key reasons to shift your mindset away from blogging being a drag to wanting to blog
3. Lesson 3: How to prepare your blog process with prompts & anchors
4. Lesson 4: 3 easy strategies for getting your first draft to flow
5. Lesson 5: Revision methods and best practices for structuring the blog
6. Lesson 6: Proofreading, copyediting & the importance of support

What You Get

Each fun, lively, informative lesson comes with:

• Lecture
• Videos
• Resource links
• A comprehensive 20-page printable/fillable workbook of exercises to get you churning out new work and generating blog drafts.

Course Outcomes

The Learning:

You will gain a firm awareness of how critical it is to blog, develop an appreciation of the process through a new perspective, and learn implementable strategies for writing, revising, and editing your own work. You will develop a newfound energy and skill set for blog writing that will carry your business and brand into a whole new level of audience engagement, growth, and sales.

The Takeaway:

At the course’s end, you will have 1 (or more) full blogs, 5 additional powerful openings/drafts, and enough material and blog topics to take you through a year’s worth of postings or more!*

(at 1 blog/month)

Why is The Blogshop a Valuable Investment?

Ultimately, you know how it feels to “need” to do something you “should” do but not do it. Every day, it becomes yet another thing that is unknown and therefore overwhelming and easier to put aside than deal with.

This course alleviates that guilty feeling and brings you a whole new benevolent perspective to the process. By embracing blogging, you’re claiming ownership to who you are as a writer and business owner, stepping into the light where you can share yourself and create trust and connection, and gain valuable writing skills that you can use for everything you write- blogs, web pages, essays, articles, creative work, speeches, even emails.

This course with its learning, skill-building, and productive outcome leaves you with:

• A year’s worth of material at its end
• Discounts on courses and coaching/editing services, is an excellent value

MONEY-BACK GUARANTEE

If you take the course and find it didn’t work for you, we will refund your registration amount in full.

Ultimately, you can continue to not blog …

Or in 6 short but powerful lessons, you can empower yourself to take over your share of the audience, establish essential personal connections with your readers, and gain a valuable skill set as a writer as well as always have strategies for writing to fall back on during your busiest times.

By the end, not only will you have become someone who fully understands- and even extols the virtues of regular blogging to yourself and others- but you will have enough blog material to take you through 6 full new blogs, and a handful of topics and more writing to get you through even more.

*And from there, you’re only a short hop away from beginning a book, an online course, and so much more.

Enroll today to begin your blogging journey!

The Instructor- Jenna Kalinsky

I love writing and helping other writers see their own work and process through fresh eyes in order to arrive at clarity and purpose. The Blogshop was born out of my own process as a small business owner. In learning about the power of blogging in today’s market, I want to help other small business owners and writers best reach your audiences– and enjoy doing it!

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