Brand “You”: Marketing for Authors (who would rather do anything but)

Marketing doesn’t have to feel like marketing

You wrote a book. Now there’s the other part: letting people know it exists.

If marketing makes you tense up, feels salesy, confusing, or like a full-time job you never applied for, this self-guided course is for you.

Brand “You”: Marketing for Authors Self-Guided Plan is a clear, confidence-building online course that helps you replace feeling entirely overwhelmed with a clear plan and replaces resistance with a way of showing up that feels (and is!) connection, conversation, and genuine engagement.

Looking for the “Accountability & Support Coaching Plan” to ensure you have a coach by your side throughout this experience? Click HERE.

Who this course is for

This course is a fit if you:

• Feel overwhelmed by the sheer number of marketing options
• Don’t know where to start (or what actually matters)
• Want to promote your work without becoming someone you don’t recognize
• Need a system you can build over time, not a frantic sprint
• Want to move through the course on your own or keep your options open for adding on some time with a coach later

What you’ll learn (and why it works)

1) A new way to think about outreach

You’ll break through common misconceptions and shift from selling yourself to communicating with real humans: readers, listeners, clients, or communities who want what you make.

2) How to treat your author life like a small business

Not in a corporate wayin a clarifying way.

You’ll learn how to distill whats most engaging about you and your work into a simple, usable brand so your marketing has a consistent look, feel, and message.

3) The communication channels that make up modern marketing

Well map the landscape so you understand what’s out there, what each channel is for, and what’s worth your energy.

Then you’ll choose the methods that fit your personality, goals, schedule, and audience so you’re not forcing yourself into someone else’s strategy.

What you’ll walk away with

By the end of the course, you’ll have:

– A practical brand guide that makes decisions easier (voice, visuals, messaging)

– A personalized marketing action plan you can start immediately and grow as your platform grows

– A clear sense of agency and control over how (and how much) you show up

– A channel strategy that fits you so you can be consistent without burning out

– The confidence to work with marketing pros (if you ever hire a book publicist, marketing firm, ads manager), so you can communicate your goals clearly, save time and money, and get better results

The honest truth

You don’t need to do everything (and importantly, you shouldn’t!) But you do need to do the right things for you in a way you can sustain so you make an impact and get to enjoy seeing your book—and, more broadly, your career—take off.

If you want more people to read your work, know your name, and care about what you’re building, Brand “You” Marketing for Authors gives you the structure to make that happen without the dread.

*The Cod-Liver-Oil of Courses

This self-guided plan is for an author who is truly motivated and able to move through the modules of the course on your own. If you know that you will benefit from having the accountability, insights, and “eyes-on-you” approach, click HERE for the “Accountability and Support Coaching Plan“.

Ready to make marketing feel doable?

Start Brand “You”: Marketing for Authors and leave with clarity, a brand you can use, and a plan you can actually follow.

For more details, insights, and FAQs, click HERE.