Brand “You”: Marketing for Authors is a clear, easy-to-follow, confidence-building online course for book authors of all genres who feel overwhelmed by marketing (or flat out have no idea where to start.).
In 5 productive lessons, you’ll:
⇒ Shift from thinking of marketing as having to “sell yourself” to viewing it as engaging in genuine connection
⇒ Develop a clear Author Brand Guide that will make all your decisions easier
⇒ Learn the full landscape of what marketing is and how it works—and how to choose only the elements that align with your personality, goals, and schedule
⇒ Finish by creating a customizable, step-by-step starter Marketing Plan & weekly schedule that will grow with your needs.
If you want your book to take off and for you to gain greater visibility, reputation, and opportunities, this is a course you can’t afford not to take.
You’re a writer—not a marketer. You hate marketing (or to be specific, you hate the idea of it since you don’t know how it works). Heck, you don’t even know how you ended up on this website page.
Or do you?
The reality (as you well know) is that like the idea of marketing or not, aware of how it works or not, and wishful thinking that a marketing angel will descend and take you under her wing or not, if you don’t put in the time and effort to get your book in front of readers: It. Won’t. Get. Read.
Your wants or wishes aren’t the issue. The issue is that you put in enormous labor to write and publish a book. Now you have to decide how you want it to go into the future.
Our Brand “You”: Marketing for Authors is for the reticent, resistant, and reluctant author. We 100% understand why you might not want to market your books, yet we also know how critical it is that you do, so they are read as widely as possible, and you gain all the benefits of your hard work.
We’ve also heard and read about author marketing horror stories: authors who tried to simply hire someone to handle their marketing without understanding the landscape, spending a lot of money for not very much, all the while remaining in the dark.
Knowledge Is Indeed Power
In only 5 easy-to-understand lessons, you will understand the landscape of marketing. You will identify how to leverage the options that feel natural, empowering, and get you the greatest traction.
Your hesitation will be replaced with agency, and you will feel prepared, uplifted, and even enthusiastic about getting your book and you out there in ways that make sense for you.
You are frustrated and overwhelmed because you don’t want to sell yourself or your book, don’t understand how marketing works, and resent having to do it. Yet you can’t imagine cobbling together an education by yourself to learn what “author marketing” is or entails and resent having to spend the time on this necessary evil.
That said, you worked extremely hard to write and publish your book, and you deserve to see it (and you) thrive.
This course is the life-changing solution to all of this. It provides you with:
☛ A new way of thinking about marketing that is empowering, exciting, and community-based. You will embrace the value in being a genuine and engaged conversant on topics you’re passionate or curious about (and that mesh with your audiences passions and curiosities) and enjoy taking your place in the literary community. This new mindset will strengthen your relationships and audience base, establish your reputation as an author of note, and help you sell more books
☛ A clearly defined “Author Brand” so you always have clear and consistent messaging
☛ The range of options for connecting with audiences and how to leverage those that feel natural to you and discard those that don’t
☛ A starter author marketing plan that aligns with your values, schedule, and goals and can grow with you and a scheduling template that streamlines your weekly efforts
☛ Results. And not down the line but right away.
Without knowing and understanding the fundamentals of marketing—and your place in it—you’re at the whim of the outside professionals you hire. You will likely spend far more money and energy to never quite get what you want without knowing what it is you do want.
Instead, this course gives you a clear picture of your options. You will be able to identify which you want to undertake, and which you wish to outsource.
When hiring and collaborating with marketing professionals, you’ll be able to clearly communicate your needs, advocate for yourself, and pay for only those services you can’t or don’t want to do, saving a ton of time, money, and heartache down the line.
$589
2 x $309
$379
This 5-module self-guided online course provides in-depth live video lessons, comprehensive insights, workbooks, resources, checklists, and spreadsheets.
Module 1: Mindset Solutions for Successful Marketing
Module 2: Building Your Brand Guide
Module 3: Understanding Communication Channels
Module 4: Preparing Your Marketing Plan
Module 5: Creating Your Starter Marketing Plan
• 5 video and text lessons
• 4 comprehensive fillable/downloadable workbooks
• A 1-page industry-standard Author Brand Guide fillable template
• A comprehensive Communication Channels Resources Checklist, Marketing Plan, and Weekly Scheduler
• A 15% discount on a 3-hour block of Marketing Coaching hours
You will emerge from this short, powerful (and fun!) course with:
This course comes with two plans: An Accountability & Support Coaching Plan and a Flexible & Self-Guided Plan.
The Accountability & Support Coaching Plan comes with two hours with a dedicated writing coach who helps you organize your time, deepen your understanding of the materials, and develop a relationship to yourself as an author in the public space.
Weekly half-hour coaching meetings begin with Module 2 and go through Module 5. The coaching sessions are highly productive for those who wish to successfully complete the course and get the full experience of their materials and marketing plan.
You’re also welcome to adjust your meeting lengths, bank your coaching time for once the program is done, or add on additional coaching time as you need.
The Flexible & Self-Guided Plan is for the self-motivated author who wishes to go through the course at your own pace, take your time with the materials, and lay out a strategy as guided by the course.
The course provides everything you need to successfully complete the materials, understand the insights, and leverage the tools to design your own marketing plan and move into the future with far greater awareness and confidence.
The Flexible & Self-Guided Plan is also ideal for those authors who wish to understand the marketing landscape and their role in it so they are able to hire and work with the right contractors and marketing professionals.
$589
2 x $309
$379
Directly after your registration, your first course email (Module 1) will be delivered to you by email.
Each subsequent module will deliver weekly, or you can “fast-track” modules as you like to have the course materials delivered on-demand.
RISK-FREE GUARANTEE
If after the first lesson you feel the course is not right for you, you may cancel any time before the second module is delivered and receive a full refund (less payment processing fees).
For over 25 years, Jenna has been working with authors of all interests and levels as a writing coach, editor, and instructor, and 2015, providing a full suite of services to writers from Start to Publish with her incredible creative team at One Lit Place.
This course, developed with marketing expert Lisa McGrath of Cavea Studio, is an extension of the personalized services and programs offered at One Lit Place, all built to provide custom support, engagement and accountability, and tools and solutions to help writers in the exact ways they need.
Whether you publish traditionally or self-publish, it is critical that you understand now to navigate this all-important next step in your author journey. Brand “You”: Marketing for Authors will empower you with confidence, clarity, and tools. So informed, you will finally enjoy growing your platform, reach, reputation, and book sales and delight in seeing readers moved by your work.
The 5 modules contain video lessons, downloadable/fillable workbooks, spreadsheets, resources, readings, and checklists.
This course is for any fiction or nonfiction author (journalistic nonfiction, academic hybrids, business books, or self-development) who will be publishing a book, has recently published a book, or who has a book that’s been out for a while and wants to give it new life.
It is also applicable to both traditionally published authors and self-published authors:
The program lessons come to you by email. The first lesson is delivered upon registration, and all subsequent lessons are delivered weekly.
If you would like to move more quickly through the modules, you can use the “fast-track” button in each module to have the next module deliver right away.
This course will give you the tools, insights, and awareness of the marketing landscape, which will enable you to have informed conversations with your publisher about aligning both what they will do for you and what you should do for yourself to maximize your marketing reach and audience growth.
Right away! Upon registration, you receive your “Welcome and Module 1” lesson.
If you wish to take the course with a friend to have each other for support, brainstorming, and strategizing, you can arrange with them to register at the same time or contact us to set up a private arrangement.
If after the first module you feel the course is not right for you, you may cancel the program and receive a full refund (less payment processing fees). Cancellation must be made in writing to contact@onelitplace.com prior to delivery of the second module (scheduled to arrive 1 week after the first). After the second module is delivered, no refunds will be issued.
This course is built to be taken in 5 weeks or less.
If you need to take a break mid-way, you can simply hold on to your emailed modules and return to them when you’re ready.
If you’re on the coaching plan, you can set up a schedule with your coach that works for you!
While we offer elements of marketing support such as website design, building landing pages, setting up newsletters, email funnels, and support with copy, content, and printed marketing materials, we are not a full-service solution or a marketing agency.
This course provides authors with a clear foundational basis, so you understand what marketing is and how it works as it applies to you.
We recommend taking the course even if you wish to work with a marketing firm, so you can effectively communicate your needs, advocate for yourself, and undertake those aspects that only you are positioned to do.
The coaching plan is ideal if accountability, brainstorm, and other support would both help you get through this course and do so with enthusiasm and confidence.
Your coach is on hand for you to ask questions, share your assignments and materials, and enjoy the camaraderie of working with a fellow author (who understands you’d rather be doing anything but!)
The plan comes with 2 hours of coaching, which is recommended to be used in weekly 30-minute meetings following Modules 2, 3, 4, and 5. If you prefer to bank some or all of your time, you may use it at the end of the course for accountability, plan management, scheduling, and strategies. You have a full year to use your coaching hours from the start date of your course.
Work with a coach throughout the course for accountability, additional insights, support with the assignments and materials, and the knowledge that you’re partnered with a literary professional who is on hand to help ensure your success.
For the truly motivated writer: Flexibly move through the modules as you need and use the resources, lesson materials, and provided user-friendly documents and supports to learn and implement a marketing plan for your future!
$589
2 x $309
$379
Writing guidance, advice, strategies, and feedback: when and how you need it.
Developmental editing, line and copy editing, and proofreading for all manuscripts
Consult with our marketing coach to refine your marketing plan, get accountability, and support with aspects of your outreach.
Our online courses will get your practice up and running, help you write your next book, blog with greater success and traction, and so much more ~
Our 4-month Mentored Book Programs, Online Courses, & Writing Coaching and Editing Hours. From November 21-27, 2023